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'The Hop' Branding Rollout

Sydney / New South Wales Transport Discussion

Re: 'The Hop' Branding Rollout

Postby ihearttrains » Wed May 01, 2013 4:22 pm

The work at Milson's Point is part of a test site evaluation of new signs for the entire (and unified) transport system- not just rail. New (temporary?) signage has also been installed at the Ferry Wharf. the Hop is a corporate identity- the signs follow a separate strategy- different purposes
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Re: 'The Hop' Branding Rollout

Postby CityRail » Wed May 01, 2013 6:02 pm

Which ferry wharf did they put the signs?

And what about buses?
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Re: 'The Hop' Branding Rollout

Postby VivalaBuses » Wed May 01, 2013 7:33 pm

Staff at Wynyard station were wearing "The Hop" uniforms today.
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Re: 'The Hop' Branding Rollout

Postby BeauGiles » Wed May 01, 2013 10:15 pm

VivalaBuses wrote:Staff at Wynyard station were wearing "The Hop" uniforms today.

Town Hall station staff were also decked out in the new uniforms today.
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Re: 'The Hop' Branding Rollout

Postby boxythingy » Thu May 02, 2013 8:52 am

One Wolli Creek staff was seen wearing new uniform.
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Re: Rail Observations May 2013

Postby cityrailwaratah a13 » Thu May 02, 2013 7:36 pm

looks like sydney trains has started at sutherland
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Re: 'The Hop' Branding Rollout

Postby boxythingy » Thu May 02, 2013 8:37 pm

So I just noticed all these new photos Kypros1992 has uploaded:
http://www.flickr.com/photos/kypros1992/

What the heck is T1? Terminal 1? So Jetstar :lol:

Not only do they remind me Telstra, but everything these days has that Windows 8 Metro UI look. Flat, Solid colours with squares. The Blue and orange also reminds me of this. Wonder if someone came back from a trip in Hong Kong recently...
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Re: 'The Hop' Branding Rollout

Postby BeauGiles » Thu May 02, 2013 8:50 pm

boxythingy wrote:So I just noticed all these new photos Kypros1992 has uploaded:
http://www.flickr.com/photos/kypros1992/

What the heck is T1? Terminal 1? So Jetstar :lol:

I'm wondering if it's going to be 'Train Line 1'; they have the 'Orange' for the new Sydney Trains branding.

Downstairs, signage has been updated for Buses and Ferries too,
B in Blue for buses
and F in Green for ferries

Image
Milsons Point Station IMG_1097 by BeauGiles, on Flickr

But my favourite change so far is the new graphic used for the lift.
Image
Milsons Point Station IMG_1089 by BeauGiles, on Flickr

Button is for men only.

Vs the current Lift graphic.
Image
Town Hall Station IMG_1116 by BeauGiles, on Flickr.

There's also an empty circle at the entrance for Milsons Point Station; so I'm curious as to what will go here.
Will we just see the new Sydney Trains Hop logo squeezed in here? Why in a circle?

Image
Milsons Point Station IMG_1103 by BeauGiles, on Flickr
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Re: 'The Hop' Branding Rollout

Postby boxythingy » Thu May 02, 2013 9:14 pm

I know Orange=Trains. I'm still trying to figure out why they kept the indigo/dark blue. Another question why (B) and (F) are used. Why letters, not their respective coloured hop or the transport mode logos (pic of bus/boat)?

How many lines does Milsons Point intersect? How many lines does the entire Network have? Why would you want to emphasise 'Line 1' OVER the Platform number? Makes no sense at all, our network isn't:
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Last edited by boxythingy on Thu May 02, 2013 9:31 pm, edited 7 times in total.
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Re: 'The Hop' Branding Rollout

Postby drpurpleturtle » Thu May 02, 2013 9:17 pm

Staff at Circular Quay railway station are now wearing "The Hop" Uniforms.
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Re: 'The Hop' Branding Rollout

Postby quaidy » Fri May 03, 2013 9:39 am

It looks like they are going to introduce route or line numbers. Interesting to see how they would do this, as it really only works well with completely segregated Metro style lines. It will also be interesting to see how long it takes them to introduce this As a lot of stations haven't even got the current branding.
Last edited by quaidy on Fri May 03, 2013 9:42 am, edited 1 time in total.
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Re: 'The Hop' Branding Rollout

Postby crimsontide » Fri May 03, 2013 9:41 am

In answer to the blank circle, keeping in line with the Bus and Ferry, expect to see it Orange with a T
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Re: 'The Hop' Branding Rollout

Postby Mr Twig » Fri May 03, 2013 10:12 am

boxythingy wrote:I know Orange=Trains. I'm still trying to figure out why they kept the indigo/dark blue. Another question why (B) and (F) are used. Why letters, not their respective coloured hop or the transport mode logos (pic of bus/boat)?


First thing I noticed. (B) and (F) seems like a backward step (early 2000s era?), especially since Taxis have their own logo. Bus and Ferry logo in their respective colours would've looked great. Maybe it will make sense later on. We'll see.

Other than that, it looks great.
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Re: 'The Hop' Branding Rollout

Postby BeauGiles » Fri May 03, 2013 10:29 am

Mr Twig wrote:
boxythingy wrote:I know Orange=Trains. I'm still trying to figure out why they kept the indigo/dark blue. Another question why (B) and (F) are used. Why letters, not their respective coloured hop or the transport mode logos (pic of bus/boat)?


First thing I noticed. (B) and (F) seems like a backward step (early 2000s era?), especially since Taxis have their own logo. Bus and Ferry logo in their respective colours would've looked great. Maybe it will make sense later on. We'll see.

Other than that, it looks great.


crimsontide wrote:In answer to the blank circle, keeping in line with the Bus and Ferry, expect to see it Orange with a T

I'm still wondering when we'll see the Hop logo itself making an appearance. We haven't seen the logos anywhere yet, and it does mention that they'll be prominently displayed back in the original announcement media release.

Image
(cropped from http://www.transport.nsw.gov.au/sites/d ... anding.jpg)

There will also be a new transport brand introduced to make all public transport information simpler and stations, bus stops, wharves and light rail stops more easily recognisable for commuters and tourists.
“When customers use public transport today they’re bombarded with hundreds of competing logos, thousands of posters, multiple websites and around 800 different brochures – we need to simplify this to improve the customer experience,” Ms Berejiklian said.
“Unlike other global cities like London and Paris, we have never had one integrated and recognisable brand for transport.
When you go to London and see the round symbol you know there is public transport nearby, whether it is the underground or a bus or other mode – it’s an integrated system that works well.”
The new brand, known as ‘The Hop’, provides an overarching integrated brand for public transport services and includes all modes - buses, trains, ferries and light rail – which will each be a separate colour.

http://www.transport.nsw.gov.au/media-r ... er-service
(emphasis mine)

Unless they're literally ripping London off and stealing the "...round symbol you know there is public transport nearby"

For comparison, here are the different signs used in London for each of the transport modes.
Image
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Re: 'The Hop' Branding Rollout

Postby quaidy » Fri May 03, 2013 10:55 am

A series of different coloured L7's would have been a good way to do, especially with the longstanding association of the L7 and public transport in Sydney.
It would be unheard of for London to change from the roundel with every change of government.
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Re: 'The Hop' Branding Rollout

Postby BeauGiles » Fri May 03, 2013 2:51 pm

Image
New signage just going up at Milsons Point Wharf.

B in a blue circle for Buses
T in a (light?) orange circle for Trains
F in a green circle for ferries
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Re: 'The Hop' Branding Rollout

Postby CB80 » Fri May 03, 2013 3:12 pm

The train/ferry signage is already mostly sufficient, their main focus at the moment should be doing something about the absolutely pathetic standard of bus signage and information in most of Sydney.
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Re: 'The Hop' Branding Rollout

Postby Bjwh86 » Fri May 03, 2013 3:51 pm

So nothing is actually going to have "the hop" on it? Just coloured circles?
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Re: 'The Hop' Branding Rollout

Postby iDionz » Fri May 03, 2013 3:59 pm

CB80 wrote:The train/ferry signage is already mostly sufficient, their main focus at the moment should be doing something about the absolutely pathetic standard of bus signage and information in most of Sydney.

Yes it's a must. I went walking thru Minto to go friends place and there were pols sticking up outta ground saying BUS
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Re: 'The Hop' Branding Rollout

Postby kypros1992 » Fri May 03, 2013 4:23 pm

or some areas where is just a shelter or bus zone signage
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Re: 'The Hop' Branding Rollout

Postby quaidy » Fri May 03, 2013 5:14 pm

BeauGiles wrote:B in a blue circle for Buses
T in a (light?) orange circle for Trains
F in a green circle for ferries


I wonder who got paid the big bucks for that.
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Re: 'The Hop' Branding Rollout

Postby BeauGiles » Fri May 03, 2013 5:29 pm

So the 'circles' on the signs outside the station have been filled.
Image
Milsons Point IMG_7039 by BeauGiles, on Flickr

The signage outside the station on the street level now also sports a T.
Image
Milsons Point IMG_7036 by BeauGiles, on Flickr

Street signs pointing to the wharf have the new design
Image
Milsons Point IMG_7034 by BeauGiles, on Flickr
Image
Milsons Point IMG_7030 by BeauGiles, on Flickr

And as posted above, new signs have gone in down by the wharf.
Image
Milsons Point IMG_7014 by BeauGiles, on Flickr
Image
Milsons Point IMG_7016 by BeauGiles, on Flickr

After being put up, they were already replaced with new stickers; same coloured circles, but the new stickers have a thick white border around them
Image
Milsons Point IMG_7020 by BeauGiles, on Flickr
Image
Milsons Point IMG_7024 by BeauGiles, on Flickr

As mentioned, Milsons Point Wharf has also had a splash of fresh paint.
Image
Milsons Point IMG_7008 by BeauGiles, on Flickr
Image
Milsons Point IMG_7002 by BeauGiles, on Flickr
Image
Milsons Point IMG_7001 by BeauGiles, on Flickr

And finally, the 'T1' signs that appeared at Milsons Point Station have been replaced with stickers for the platform numbers.
Image
Milsons Point IMG_1133 by BeauGiles, on Flickr
Image
Milsons Point IMG_7058 by BeauGiles, on Flickr

(While taking photos on the main station concourse, I was also told that I couldn't take any photos at the station, and that I was to cease and leave)
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Re: 'The Hop' Branding Rollout

Postby boxythingy » Fri May 03, 2013 5:38 pm

I have a hunch there will be inconsistencies with some circles having white rings and those without it around the coloured circles.
Image
More stupidity in decreasing the original functionality, why cover up the name with a big round circle with T in it?

The location signs would have been nicer if distance information was included.
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Re: 'The Hop' Branding Rollout

Postby macpro622776 » Fri May 03, 2013 5:45 pm

So what's going to happen to all those people who may not be able to read English that well? Now they have to remember a colour and letter as well, instead of simple pictographics.
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Re: 'The Hop' Branding Rollout

Postby boxythingy » Fri May 03, 2013 5:57 pm

The designers are PROBABLY obsessed with Telstra and things Retro:
Image

This, in my opinion would make slightly more sense:
Image
modified from source:http://www.flickr.com/photos/comeng301m/8701583468/
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